Blog

Google Ads puts your flower shop at the top of search the moment someone local wants flowers delivered. How it works, where budgets leak and why set-up matters.

Flower shop reels that bring in orders, not just likes: five short video formats you can film on your phone in 30 seconds, each ending with a call to action.

How to reply calmly to a negative Google review: the four steps of a good answer, what never to write, and a template florists can copy and adapt.

On 14 February, every shop is full of red roses. Stand out with alternatives, tiered gift packages and a story your customers will remember.

What do florists do with unsold flowers? Rotate stock, discount in time and turn what’s left into impulse bouquets, so waste becomes a sale, not a loss.

Potted plants bring a flower shop steadier income, calmer margins and customers who come back. Here’s what to stock, how to display it and how to sell more.

The minimum structure of a flower shop website that sells: home page, product categories, delivery, contact, about us and legal pages, and what each one does.

A fair marketplace brings you exposure and sales under your own name, with commission only when you sell. Your own website is the asset you keep.

Customers add a bouquet to their basket, then never finish the order. The 5 real reasons they abandon checkout, and how to cut it to 2–3 simple steps.

A slow website sends mobile customers elsewhere. What slows down your online flower shop, how to test its speed and what to ask whoever builds your site.

How to write product descriptions that sell on your flower shop website: a name with a hook, occasion, contents, size, delivery and emotion. Before and after.

Your shop window has 3 seconds to stop a passer-by. A focal point, height, colour blocking and seasonal themes that bring people through the door.

What to write on the care card you tuck into every bouquet, so the flowers last longer at your customer’s home and you get fewer complaints.

Wholesale webshop, cash-and-carry or direct import from the Netherlands? How to choose a supplier, and why cost per stem sold beats the invoice price.

Flowers leave you about 40–50% margin, accessories 70–80%. How to raise your average sale with a vase, a card and bundles, using real scripts from the counter.

How to launch a flower subscription for homes and businesses: packages, delivery frequency, pricing and logistics, and the regular income that follows.

Fresh flowers fall outside the EU’s 14-day right of withdrawal, but a badly handled complaint still costs you. Here’s a fair policy and replies to copy.

Customers message rather than call. Here’s the WhatsApp flow from first hello to an order confirmed with a deposit, plus 7 templates you can copy today.

Go from a handful of reviews to 50 without awkward asking: a QR code at the till, the right moment to ask, one WhatsApp follow-up and what Google forbids.

Take flower photos that sell with just your phone: a clean background, window light, the right angle and a free one-minute edit, all at your shop counter.

A consultation script for wedding florists: what to ask about budget and theme, how to show the moodboard, present the price and close with a deposit.

A step-by-step routine for taking funeral orders by phone: what to ask the family, and what to write on the ribbon or card without getting it wrong.