Blog

How to price flowers properly: a bouquet pricing formula with a multiplier, labour, packaging and fixed costs, plus two worked examples from a flower shop.

Step by step: how to put your flower shop on Google Maps, set up your Google Business Profile and get through verification. From florists, for florists.

People forget birthdays and anniversaries. A reminder calendar in your customers’ accounts emails them in good time, so they order from you, days ahead.

Big national networks dominate Google for generic flower searches. Here’s why your local flower shop stays invisible, and what it takes to win local searches.

What a flower shop website needs, how long it takes and which route suits you: DIY, an agency or done-for-you. Written by florists who build nothing else.

How to start a flower shop online without the usual pitfalls: delivery scheduling, a simple checkout, automatic delivery costs, low start-up costs and SEO.

Supplier quality, transport time, temperature, hygiene and flower food: what decides how long your stock lasts, and how to keep flowers fresh for longer.