Category Flower shop management

A slow website sends mobile customers elsewhere. What slows down your online flower shop, how to test its speed and what to ask whoever builds your site.

How to write product descriptions that sell on your flower shop website: a name with a hook, occasion, contents, size, delivery and emotion. Before and after.

Your shop window has 3 seconds to stop a passer-by. A focal point, height, colour blocking and seasonal themes that bring people through the door.

What to write on the care card you tuck into every bouquet, so the flowers last longer at your customer’s home and you get fewer complaints.

Wholesale webshop, cash-and-carry or direct import from the Netherlands? How to choose a supplier, and why cost per stem sold beats the invoice price.

Flowers leave you about 40–50% margin, accessories 70–80%. How to raise your average sale with a vase, a card and bundles, using real scripts from the counter.

How to launch a flower subscription for homes and businesses: packages, delivery frequency, pricing and logistics, and the regular income that follows.

Fresh flowers fall outside the EU’s 14-day right of withdrawal, but a badly handled complaint still costs you. Here’s a fair policy and replies to copy.

Customers message rather than call. Here’s the WhatsApp flow from first hello to an order confirmed with a deposit, plus 7 templates you can copy today.

Go from a handful of reviews to 50 without awkward asking: a QR code at the till, the right moment to ask, one WhatsApp follow-up and what Google forbids.