How to get more Google reviews for your flower shop with a QR code

Why “just ask your customers” never works

Everyone tells you to ask customers for Google reviews. Nobody tells you how. So three years on, your flower shop has 7 reviews and your competitor has 60. It isn’t that your arrangements are worse. It’s that they have a system and you’re relying on luck.

A system means doing the same thing every time, whether or not you’re in the mood that day. Let’s build yours.

A QR code at the till and on the card in the bouquet

Put a small cardboard stand by the till with a QR code and one short line: “Loved your bouquet? Tell us in 30 seconds.” That’s all. The customer scans it with their phone and lands straight on the review form.

This part matters: the code shouldn’t open your Google profile, but the direct link to your review form. On the profile, people have to hunt for the button, scroll, and then give up. The direct link opens the star rating and text box straight away. You’ll find it in your Business Profile: Read reviews, then Get more reviews, then the Share icon, where you can copy the link or save the QR code. One catch: the QR code can only be generated in a web browser on a computer, not in the mobile app, so don’t waste time looking for it on your phone.

Put the same QR code on a small card tucked into the bouquet. They get home, unwrap the flowers, feel delighted and spot the card. That’s the golden moment.

When to ask for a review, and when to say nothing

Timing matters more than anything. With a happy bouquet, such as a birthday, Mother’s Day or a proposal, ask with a smile: “If you’ve enjoyed them, we’d love a couple of words on Google.” With condolence flowers or a funeral wreath, ask for nothing. Ever. Put the QR code away and keep quiet. It’s simple decency, and people remember the florists who show it.

The WhatsApp message after 24 hours

For customers who ordered by phone or online, send a short message the next day: “Hi David! I hope your wife loved the flowers. If you’ve got a minute, a review here would help us enormously: (paste the direct link you copied from your profile). Thank you!”

At 24 hours the feeling is still fresh. After a week, it’s forgotten. Send the message once. If there’s no reply, leave it there. Don’t chase.

Why a written review beats stars alone

Five stars with no text say very little. A written review, like “Ordered a peony bouquet for my mum’s birthday, delivered on time in [your town]”, contains exactly the words people search for. Google reads them. That’s why your message should encourage people to write a sentence or two, not just tap the stars.

What’s strictly off-limits

Don’t offer discounts in exchange for reviews. Don’t ask only your happy customers and leave the rest out. Both break Google’s rules and can cost you your profile. Ask everyone, in the same way, every time. Good reviews come because you’ve earned them, not because you’ve paid for them.

Keep this up for a few months and you’ll collect dozens of reviews without really trying.